As November rolls around, so does an essential celebration for REALTORS®—Designation Awareness Month, recognized annually by the National Association of REALTORS® (NAR). This month is a time to reflect on the value of continuous professional development and why investing in advanced education can transform your career. In a competitive real estate landscape, distinguishing yourself as a dedicated and knowledgeable professional has never been more important. So, this November, let's explore why obtaining specialized designations and certifications is a wise investment that can elevate your business and deepen your expertise.

NEAR is offering the Accredited Buyer's Representative® (ABR®) November 13 -15 via Zoom at no cost! | Find Out More/Register

Why Invest in Real Estate Designations and Certifications?

Whether you’re new to the industry or an experienced REALTOR® looking to refine your skills, professional designations can serve as an essential asset. Earning a designation demonstrates your commitment to excellence and positions you as a trusted advisor. Here are a few reasons why investing in professional development is a smart move:

Enhanced Knowledge
Designations and certifications provide in-depth education on specific aspects of real estate, from buyer representation and residential investment to green building practices and real estate negotiations. The specialized knowledge gained from these programs will equip you to better serve your clients, making you a true resource in your market.

Boosted Professionalism
NAR’s Code of Ethics underscores the importance of professionalism, and continuing education is a central part of that commitment. Pursuing advanced credentials elevates your professionalism and signals your dedication to serving clients with the highest level of integrity and skill.

Increased Earning Potential
NAR data has consistently shown that REALTORS® with designations and certifications often report higher incomes than those without. By investing in your education, you’re not just adding credentials to your name—you’re investing in a stronger, more profitable future.

Enhanced Credibility and Trust
When you earn a designation or certification, you communicate a clear message to clients: you are dedicated to your craft and committed to offering high-quality, expert service. This builds credibility and establishes trust, helping you stand out in a competitive market.

Through our partnership with the REALTORS® Residential Council (RRC), NEAR members have access to a 50% discount off of online designations and certifications offers through the RRC. | Find Out More

Take Advantage of a Special Offer from the Center for REALTOR® Development

This Designation Awareness Month, the Center for REALTOR® Development (CRD) is offering a 20% discount on all courses and certifications purchased in November 2024. With this discount, you can explore a variety of programs, including the Accredited Buyer’s Representative (ABR®), Certified Residential Specialist (CRS), and Green designations, among others, at a significant savings.

This offer is valid on any purchase made during November 2024, and your access to each course remains active for a full year from the date of purchase, allowing you the flexibility to complete it at your own pace.

Make a Plan to Invest in Yourself This November

Not sure which designation is right for you? Start by considering the specific needs of your client base or your career aspirations. Take advantage of the CRD’s offerings and use Designation Awareness Month as an opportunity to focus on your own growth. The knowledge you gain and the commitment you demonstrate to your clients and peers will set you apart in meaningful ways.

For questions about Designation Awareness Month or to learn more about the available designations, visit the Center for REALTOR® Development’s website. Take the step today toward enhancing your professionalism and your career. Your clients—and your future self—will thank you.